Pinch Of Nom Becomes UK’s Fastest Non-fiction Work


A book of diet recipes by two food bloggers has become the UK’s fastest selling non-fiction book – knocking Jamie Oliver and Mary Berry off the top spots.

The Pinch of Nom cookbook, by British chefs Kate Allinson and Kay Featherstone, has sold 210,506 copies since it was released last Thursday.

The impressive stats means it’s sold 45,000 more copies than any other non-fiction work has sold in a single week since records began back in 1998, displacing Peter Kay’s The Sound of Laughter, which sold 165,000 when it was released in 2006.

Jamie Oliver previously had the best first-week sales for a cookery book with Jamie’s Italy, which sold 155,000 copies before Christmas 2005.

Pinch of Nom also knocked Mary Berry’s newest release, Quick Cooking, off the hardback non-fiction number one spot.

British chefs Kate Allinson (left) and Kay Featherstone (right) started their own blog in 2016 – which featured healthy but tasty recipes. They have now transferred these into a best-selling cookery book

The Pinch of Nom cookbook (above) by the British chefs has become the UK’s fastest selling non-fiction book of all time

Adding to its achievements, the book of slimming recipes has now become the ninth fastest-selling book of any description – behind novels by JK Rowling, Dan Brown and EL James.

‘We went to our local weight loss group and we came away kind of shocked that people just didn’t know how to cook,’ Kay told BBC Radio 5 Live’s Emma Barnett.

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‘We’d previously had a restaurant – Kate’s a classically trained chef – so we decided to just try to help people. But we never dreamed that we’d get here. It’s crazy.’

The duo previously owned a restaurant in The Wirral, near Liverpool, and decided to start their slimming blog of the same name in 2016 after being nagged to lose weight by Kate’s sister.

Pictured: the bacon, onion and potato bake from the in-demand cookery book which is filled with recipes which ‘don’t taste like diet food’

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